BLUEPRINT WORKSHOP
BUILD STORIES THAT MATTER.
Great stories need space to be shaped.
The Blueprint Workshop creates that space—bringing clarity to your message, alignment to your team, and direction to how your story shows up across video. Built to last. Designed with intention.
Process
understand
INTERACT
CREATE
COMMIT
[ STEP 01 ]
Diagnose
We begin by immersing ourselves in your brand, your market, and your current content ecosystem. This step surfaces what’s working, what’s being underutilized, and where clarity can unlock momentum.
[ WHAT WE DO ]
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We review your existing video, messaging, and visual presence to understand how your story is currently being told and where clarity can be sharpened.
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We examine how your brand communicates—what themes are consistent, what’s emerging, and where your core message can be refined.
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We consider who you’re speaking to, what they care about, and how your brand fits within the broader market landscape.
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We surface internal perspectives and priorities to ensure everyone is moving from the same understanding before decisions are made.
[ WHAT YOU GET ]
Clear understanding of your current brand position
Shared language around priorities and opportunities
A grounded starting point for strategic decisions
[ STEP 02 ]
Define
With context established, we define the story that matters most right now.This is where focus replaces noise and your core narrative comes into view.
[ WHAT WE DO ]
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We define the central story your brand needs to tell right now—clear, focused, and grounded in what matters most to your audience.
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We organize your messaging so your audience knows what to understand first, second, and third—without confusion or overload.
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We refine how your brand sounds and feels so it communicates with consistency, confidence, and authenticity across platforms.
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We clarify how your brand shows up in the market and what sets it apart—without chasing trends or forced differentiation.
[ WHAT YOU GET ]
A clearly defined brand narrative
Confidence in what to say - and what to leave out
Alignment across leadership and marketing teams
[ STEP 03 ]
Design
Once the story is clear, we design how it comes to life through video. Not as one-off pieces - but as a connected system.
[ WHAT WE DO ]
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We identify the types of videos that best support your story—based on purpose, audience, and long-term value.
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We design how individual videos connect to each other, creating a system where every piece reinforces the whole.
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We establish a sustainable rhythm for releasing content so your story builds naturally over time.
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We account for how different platforms consume video—without letting platforms dictate your story.
[ WHAT YOU GET ]
A purposeful video framework
Clarity on which videos matter most
A system designed to compound over time
[ STEP 04 ]
Align
Once the story is clear, we design how it comes to life through video. Not as one-off pieces - but as a connected system.
[ WHAT WE DO ]
-
We identify the types of videos that best support your story—based on purpose, audience, and long-term value.
-
We design how individual videos connect to each other, creating a system where every piece reinforces the whole.
-
We establish a sustainable rhythm for releasing content so your story builds naturally over time.
-
We account for how different platforms consume video—without letting platforms dictate your story.
[ WHAT YOU GET ]
A purposeful video framework
Clarity on which videos matter most
A system designed to compound over time
THE FIRST STEP THAT
CHANGES EVERYTHING
The Blueprint Workshop isn’t about making content. It’s about making sense - so every video after this has weight, direction, and purpose. If the story matters, this is where it starts.
FAQ
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Typically 90–120 minutes, depending on scope and team size.
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Decision-makers. Marketing leads. Anyone responsible for brand, budget, or execution.
Alignment starts here.
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Yes.
We don’t produce without a Blueprint.
That’s how brands get stuck paying twice. -
You’ll receive a summarized Blueprint and a recommended path forward - often through the Brand Stewardship Retainer, if it’s a fit.
No pressure.
Just clarity. -
Perfect. We’ll pressure-test it against reality and execution.
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Yes. In addition to Brand Stewardship, we offer shorter, focused campaigns designed around specific moments, launches, or deadlines. These projects are built with the same strategic care and creative discipline as our long-term work. Fill out the form below and let us know what’s on your mind.
Let’s bring order to the chaos.
Drop your details. We’ll take it from there.
[ GET STARTED ]






















